02 · Our story
Two generations. One habit of starting things.
Ittras was formed in 2026, but the story goes back to a soldier from Kerala who came home from war and went into business.
The beginning
Our story starts with K. Joseph Itty.
He grew up in Kerala and joined the Indian Army as a paratrooper. Everything that came after, the businesses, the classrooms and eventually Ittras, carries something of the training he received there.
K. Joseph Itty, early studio portrait.
The military years
As a paratrooper he served in the Goa Liberation, the Indo-China War and the Indo-Pak War. He learned to plan carefully, move quickly and stay calm when plans fell apart. When he left the army he took that discipline with him into a very different field.
With his unit in the Indian Army.
In his regimental blazer.
In profile, wearing the regimental badge.
The entrepreneurial journey
His first job out of uniform was consulting for a construction company building the Tura-Dalu Road in Meghalaya. Then he moved to Mumbai and set up a proprietorship selling refillable typewriter ink across the city, at a time when every office ran on typewriters and ribbons ran dry every week.
The education chapter
In the early 2000s he partnered with a friend to open an IELTS and Spoken English Institute in Karukachal, Kerala. It prepared nurses for jobs abroad, and many of them now work in hospitals around the world.
The next generation
In 2020 his son, Josbin Itty, started JosbinItty.com, offering marketing and business growth services to companies in Kerala. One practice turned into several ideas, and the ideas turned into ventures of their own.
The formation of Ittras
In 2026 those ventures came together as Ittras Group Private Limited. GroBananas runs performance marketing. Maya Films makes films. NeoSkill Learning Labs teaches. Ittras also supports independent professional brands, including Josbin Itty and Dr. Megha John.
Our vision for the future
We think the next venture could come from anywhere. A conversation, an experiment, an odd idea or a problem nobody has solved well yet. We will keep looking, and when something is worth building, we will build it.
Opportunities belong to those willing to explore beyond the familiar.
The belief K. Joseph Itty built his working life onMilestones
From the army to Ittras.
K. Joseph Itty serves as a paratrooper, later also in the Indo-China and Indo-Pak wars.
Consults for the construction company building the road.
Sets up a proprietorship selling ink to offices across the city.
Prepares nurses for jobs abroad.
Josbin Itty starts a marketing and business growth practice in Kerala.
GroBananas, Maya Films and NeoSkill Learning Labs become the group's first ventures.