Entrepreneur · Growth marketing strategist
Josbin Itty
Josbin builds the marketing that brings customers in, and the businesses that grow around it.
Josbin started JosbinItty.com in 2020 to offer marketing and business growth services to companies in Kerala. He did the work himself: the strategy, the campaigns, the reports and the long conversations with owners about what was and was not working.
Most of his marketing work has been in-house or close to it, so he has seen what happens after a lead comes in. He has led digital teams for a real estate developer, brought marketing in-house for an Australian study consultancy and run agency accounts across real estate, education and immigration.
The practice grew, and so did the list of ideas. Some of them became ventures. In 2026 he brought them together as Ittras Group Private Limited, picking up a thread his father K. Joseph Itty started decades earlier.
Cycling
Josbin rides whenever the week allows. It is where a lot of thinking happens.
Portfolio
Brands Josbin has grown.
Selected work from his years in-house and at agencies, before and alongside Ittras. These are the projects he can talk about.
₹14 Cr a year in marketing, and a sales team that called back fast
Led the digital team and managed spend across Meta, Google, LinkedIn and offline media.
Set up Sell.Do so every digital enquiry was logged, assigned and followed up.
Used Google Analytics and Microsoft Clarity to find and fix the pages where visitors dropped off.
Ran video ads in premium theatres alongside digital, and launched projects such as Skyline Wings in Kannur.
Around ₹14 Cr a year managed, with digital enquiries answered promptly instead of waiting in an inbox.
“His ability to blend creativity with data-driven decision-making has had a significant impact on Skyline's brand visibility and lead generation.”
Bringing marketing in-house for an Australian study consultancy
Moved campaigns in-house to close the gap between the sales team and marketing.
Connected lead forms to Privyr through Zapier, so counsellors saw new enquiries straight away.
Launched the Australian Study Experts campaign to give the brand one clear position.
Built student engagement programmes with partner universities in Australia.
Lower advertising costs and a steadier flow of leads. Josbin now leads the company's marketing and expansion.
Meta Ads for an Australian medical education provider, live in 1 day
Took Oyamed's Meta Ads from brief to live in one day.
Built the campaigns around International Medical Graduates preparing for the Australian Medical Council exams.
Made ad creative for every Meta placement, from feed to stories.
Led the ads with Dr Vinu Verghis, a university OSCE examiner who passed the AMC as an IMG.
Up and running in 1 day, from brief to live.
Cost per lead down 17%, while Meta leads more than doubled
Ran Meta lead campaigns for waste collection, tracking cost per lead, with a separate focus on Thiruvananthapuram.
Moved Google Ads from Performance Max to Search, to reach people actively looking for waste services.
Worked on SEO and the Google Business Profile, so Green Worms shows up for local waste searches.
Promoted scheduled business pick-up for dry and construction waste, the strongest ad of the month.
In October 2026, cost per lead fell 17% on September while Meta leads rose 128% to 576, so each lead got cheaper as volume more than doubled. Seven of eight tracked Kochi keywords rank in the top five, and the Business Profile brought in 110 calls.
Marketing for fitness and wellness brands
Through GroBananas, Josbin handles Meta Ads, Google Ads, local SEO and the website for Stark Fitness, a fitness brand. Earlier, at Bramma IT Solutions, he ran digital campaigns for Vieroots, a health tech company in Kochi.
Building a retail brand from the ground up
Josbin was part of the team that designed and built Abe Mart. He is responsible for the brand's marketing strategy, from positioning to the campaigns that bring people through the door.
Agency accounts in real estate, education and immigration
At Bramma IT Solutions Josbin handled The Hindu Home Expo and Landmark Immigration, and ran digital campaigns for many education consultants in Kerala.
Organising a 77-hour Guinness World Record
In 2017 Dr Binu Kannanthanam broke the Guinness World Record for the longest non-stop speech marathon, speaking continuously for 77 hours. Josbin was the chief organiser of the event, handled all the paperwork it needed and was responsible for keeping proper records.
Where it started: ads for overseas clients and c0c0n
Josbin ran Google, Bing, Facebook and LinkedIn ads for clients in the US and Australia, and helped organise c0c0n, the cyber security conference held with Kerala Police. In 2019 he also ran the digital campaign for a Lok Sabha candidate.
