About
ITTRAS was founded to solve a simple problem:
Most businesses don’t struggle because of effort- they struggle because of unclear systems.
Behind ITTRAS is Josbin Itty, a growth strategist and marketer with over 10+ years of hands-on experience across performance marketing, sales systems, and revenue optimisation. Having worked closely with founders, leadership teams, and growing businesses, Josbin saw the same pattern repeatedly- activity without structure, and spend without clarity.
ITTRAS was created as a response to that gap.
ITTRAS APPROACH
At ITTRAS, growth is not about doing more; it’s about doing the right things, in the right order.
We believe meaningful growth comes from clarity, systems, and disciplined execution. Every engagement starts by understanding the business deeply, identifying constraints, and building a structure that can scale without chaos.
Our approach connects strategy, execution, and accountability, ensuring growth is intentional, measurable, and sustainable.